VeChain together with Menku Rongshi, is a big name in the world of pure tea, Yunlian and Linova, which is a startup team dedicated to designing innovative solutions and developing enterprise services focused on Real-Time communication and business intelligence, announced the Yunnan Pu’er Tea Traceability Platform powered by VeChain ToolChain.
Pu’er tea, which is viewed as luxury collectible consumables, is grown and processed in Yunnan which has a production volume of 172,000 tons. In an auction, held in Hong Kong, it is seen that 7 bricks of old Pu’er vintage lot weighting 2320 grams fetched more than 15.6 million HKD, which is amount to $2.0 Million U.S. Dollars.
Though Pu’er tea became popular in China because of its quality and safe, a major concern rose about its authenticity. On Oct, 2019 a report of CCTV published saying the counterfeiting of Gushu Pu’er tea was prevailing in Yunnan with inferior goods price high and bogus labels attached to unqualified products.
After the report publishing, a policy paper outlined urging to establish a regulatory framework over the production of Gushu tea prior to 2020. The governor of the Yunnan province highlighted the necessity of one-product-one-code to make solutions to counterfeiting of gushu tea. The Chinese Government also responded to the call.
With an eye to providing transparent and trustworthy tea trades benefiting both producers and consumers, Mengku Rongshi and Linova got collaborated with VeChain in order to develop the Yunnan Pu’er Tea Traceability platform depending on the BaaS platform VeChain ToolChain. The foremost phase of 200,000 Pu’er tea bricks produced by Mangku Rongshi will be tacked using the VeChainThor blockchain. Thus they want to attach great significance to this tea traceability platform and they are also trying to verify proper distribution, logistics and authentic qualification.
In the process of transferring each product to the Yunnan Pu’er Tea Traceability platform will carry either unique QR codes or NFC chips that are inlaid with a solitary smart ID. The platform will record all related information and data which will be uploaded onto the VeChainThor Blockchain by IoT devices. Users can access to the information through scanning the QR code with their smartphones.
VeChain is committed to powering the real economy and releasing the untapped business value by reliable blockchain technology. The Yunnan Pu’er Tea Traceability platform can expand the adoption of blockchain technology to other companies too and the project can encourage other agricultural products to come under blockchain technology. Monitoring production and controlling risk are possible by blockchain technology. Consumers can be understood of the quality of products and its origin through blockchain, which also helps auditor in auditing. Pu’er Tea Traceability platform is trying to enlarge their areas and trace a wider range of products.